The use of active ingredients in sunscreen formulations, which make the skin cells more resilient against sunlight, essentially strengthening the skin cells' self defense mechanisms, is strongly on the rise. We see many sunscreen manufacturers using active ingredients and making related efficacy claims, which were only used and made for high-end face care products in the past.
Both melanoma and non-melanoma skin cancers (NMSC) are becoming increasingly prevalent throughout the world as men and women rush out to enjoy the warmer summer weather. The global understanding of skin cancers and the relationship to over exposure to the sun’s harmful rays is by now well known. There is a trend towards using at least one bottle of suntan / sunscreen and sunless tanning products for the face within 12 months, as well as using at least one bottle for the body.