U.S.: usage of tanning oil based on SPF level 2023

In 2023, around 55 percent of U.S. adults that wear products with an SPF level of less than 25 stated in a survey that they had used tanning oil. Meanwhile, about 21 percent of people who were unsure about the SPF level normally used, indicated that they had used tanning oil products, making them the least inclined group to use such products.

Use of tanning oil among U.S. consumers in 2023, based on SPF level normally used

Characteristic	Share of respondents
Less than SPF 25	55%
More than SPF 25	45%
Do not know*	21%

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Release date

June 2023

More information

Region

United States

Survey time period

June 14 to 16, 2023

Age group

18 years and older

Special properties

U.S. consumers

Supplementary notes

The source specifies that the data was weighed by U.S. Census 18+.
*Respondents who are unsure about the SPF level they use.
The source does not specify the number of respondents.
SPF stands for Sun Protection Factor: it indicates the length of time a product can shield from UVB rays.

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