United States: leading factors for purchasing sunscreen 2023

According to the results of a survey carried out in May 2023, over half of U.S. consumers stated that protection against UVB/UVA rays was the leading factor they took into account when purchasing sunscreen. A waterproof formula was chosen by around 45 percent of surveyed participants.

Leading factors considered when buying sunscreen in the United States in 2023

Characteristic	Share of respondents
Protection against UVB/UVA rays	53%
Water resistant/waterproof formula	45%
Product forms (gel, lotion, spray, etc.)	34%
Suitable for sensitive skin	30%
Natural ingredients	28%
Special offers	23%
Brand name	22%
A non-chemical (mineral) formula	19%
A package that offers sun protection and after sun	19%
Suitable for babies/children	17%
Once a day application	17%
Family size packaging	16%
Other	4%

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Release date

May 2023

More information

Region

United States

Survey time period

May 2023

Age group

18 years and older

Special properties

U.S. adults who use/buy sunscreen

Supplementary notes

The source does not specify the type of survey or the age of respondents.
The source asked participants to indicate what they look for when purchasing sunblock. Multiple answers were allowed.

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