The global IT security software industry is a growing market. In 2015, global annual revenues from security software reached 22.1 billion U.S. dollars, representing a significant segment in the overall information security market, which itself was expected to achieve revenues of 75.4 billion U.S. dollars in 2015. Major companies in the security software industry include McAfee, Symantec, and IBM, all of whom recorded multi-billion dollar revenues in 2015. Among the most popular antivirus or anti-malware products on the market are MS Security Essentials and avast! Free Antivirus, which, when combined, held more than 30 percent of the market share at the beginning of 2015.
With the rise of smartphones, mobile security has become an integral part of the security software market. In 2013, 325 million smartphone units were installed with mobile security software, a number that is set to soar to 1.3 billion units in 2018. Additionally, mobile security strategies are being implemented by more and more organizations, with 42 percent of organizations having a mobile security strategy as of 2013. However the danger of mobile malware remains potent, with AdWare and Trojans posing the most frequent threat to mobile devices and the Android Operating Systems being by far the most targeted platform.
The increase in popularity of cloud computing has also led to the development of the cloud security software market. Cloud computing involves large groups of remote servers which are networked to allow the sharing of data and resources. The security market for this system was estimated to hit almost 1 billion U.S. dollars worldwide in 2014.
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