With the rise of smartphones, mobile security has become an integral part of the security software market. In 2013, 325 million smartphone units were installed with mobile security software, a number that is set to soar to 1.3 billion units in 2018. Additionally, mobile security strategies are being implemented by more and more organizations, with 42 percent of organizations having a mobile security strategy as of 2013. However the danger of mobile malware remains potent, with AdWare and Trojans posing the most frequent threat to mobile devices and the Android Operating Systems being by far the most targeted platform.
The increase in popularity of cloud computing has also led to the development of the cloud security software market. Cloud computing involves large groups of remote servers which are networked to allow the sharing of data and resources. The security market for this system was estimated to hit almost 1 billion U.S. dollars worldwide in 2014.