Bombardier Recreational Products - Statistics & Facts

BRP is a Canadian manufacturer of snowmobiles, all-terrain-vehicles and motorcycles, headquartered in Valcourt, Quebec. The company was founded as L’Auto-Neige Bombardier Limitée by Joseph-Armand Bombardier in 1942 and emerged as Bombardier Recreational Products (BRP) in 2003. The company’s major segments include year-round products, consisting of roadsters, side-by-side vehicles and all-terrain vehicles (ATVs), and seasonal products, consisting of personal watercraft and snowmobiles. BRP’s trademarks include Evinrude, a Wisconsin-based company that makes outboard engines for sports boats, Sea-Doo and Ski-Doo. It is projected that Ski-Doo’s share of the global snowmobile market will reach 47 percent by 2017. Worldwide, a little under 124,800 snowmobiles were sold in the winter of 2017/18. Although driving a snowmobile is not among the key sports activities in most parts of the world, it is gaining in popularity in Canada. Canada is among the three largest snowmobile markets globally; some 47,024 snowmobiles went to customers in Canada in the winter of 2017/18, compared to about 53,179 snowmobile sales in the United States and around 24,600 in Russia and other parts of Europe.

Key insights

BRP's total revenue
7.7bn CAD
BRP's total assets
2.6bn CAD
BRP's largest revenue-generating region
United states

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