Since most other European countries, many of which are close to the United Kingdom, offer a bigger variety of ski resorts, travel and snow sport holidays are common among British skiers. 81 percent of ski vacationers in the United Kingdom went on a skiing holiday in the last season. Most people who go on skiing holidays tend to be middle aged as reflected in the ages of members of Ski Club Great Britain as well as those of snow sport holiday makers. Ski trip vacationiers mostly travel with family or friends and only about five percent travel alone. Countries, skier are most likely to return for a skiing holiday, include France, Switzerland, Norway, Austria and eastern Europe. The ski market in the United Kingdom is worth 2.9 billion British pounds.
British Ski and Snowboard is the national governing body for Olympic skiing and snowboarding in the UK. A total of roughly 5.1 million British pounds worth of public funding for Olympic ski and snowboard went towards the Winter Olympic Games 2018 in PyeongChang. Olympic figure skating has received 1.2 million British pounds of public funding, Olympic curling 5.7 million British pounds and Olympic bobsleigh 5 million British pounds.