Sports Sponsorship - Statistics & Facts

The revenue of the North American sports sponsorship market was estimated at approximately 17.17 billion U.S. dollars in 2018 and is expected to grow to over 20 billion U.S. dollars by 2022. This figure in 2018 accounts for around 70 percent of the total sponsorship market, which also includes sponsorship in entertainment, causes, the arts, festivals, fairs and annual events, as well as sponsorship for associations and membership organizations.

The highest grossing sport in the European sports sponsorship market is soccer. In 2018, the top division soccer clubs in England earned revenues of approximately 1.42 billion euros from sponsorship and commercials. Kit / jersey sponsorship is also an essential stream of revenue for most soccer clubs in Europe. The total value of kit sponsorships in the Barclays Premier League in England amounted to almost 350 million pounds during the 2019/20 season. The most lucrative kit sponsorship deal belonged to Manchester United, who earned 64 million pounds annually from their deal with Chevrolet.

Global sporting events such as the Super Bowl, the Olympics, the FIFA World Cup and the UEFA EURO make up a substantial part of total sponsorship revenue. The Organising Committees of the Olympic Games (OCOG) has a sponsorship program to include several tiers of partnership for its global event. During the 2016 Summer Olympic Games in Rio de Janeiro, revenue from these sponsorship programs amounted to 848 million U.S. dollars. Back in the world of European soccer, the revenue from sponsorship, licensing and merchandising from the 2016 EURO in France amounted to over 483 million euros.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Sports Sponsorship".

Sports sponsorship

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Key figures

The most important key figures provide you with a compact summary of the topic of "Sports Sponsorship" and take you straight to the corresponding statistics.

North American Market Overview

Worldwide Market Overview

Interesting Statista reports

  • Statista Consumer Survey - Survey Data Table


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