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Sports sponsorship - Statistics & Facts

The global sports sponsorship market was worth an estimated 57 billion U.S. dollars in 2020 and is expected to grow to almost 90 billion U.S. dollars by 2027. The industries responsible for generating the largest revenue within sports sponsorship include financial services, technology, and the automotive industry. On a regional level, North America generated over a third of global sports sponsorship revenue in 2020, owing to its hugely commercially successful professional leagues, such as the NBA and the NFL.

Given the commercial success of North America's sports leagues, it comes as no surprise that some of the most valuable sports teams worldwide are American franchises. At the top of the pile are the NFL's Dallas Cowboys, whose brand value in 2021 amounted to 5.7 billion U.S. dollars. As a league, the NFL's sponsorship revenue amounted to 1.62 billion U.S. dollars in 2021, representing an almost twofold increase since 2010. The National Basketball Association has seen its sponsorship revenue follow a similar upward trajectory, reaching 1.46 billion U.S. dollars in the 2020/21 season.

A newer member to the sports sponsorship game is eSports. This is certainly a growing market for advertisers and sponsors to tap into, as eSports market revenue is forecast to exceed 1.62 billion U.S. dollars by 2024. Moreover, revenue from eSports sponsorship and media rights reached 822 million U.S. dollars in 2020 and is forecast to grow another 50 percent by 2023. Some of the main industries already investing sponsorship money in eSports include consumer goods, technology, and clothing.

Interesting statistics

In the following 4 chapters, you will quickly find the 22 most important statistics relating to "Sports sponsorship".


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