The average daily rate, shortened to ADR, is a key figure in measuring the health of the accommodation industry. It is calculated by dividing total room revenue by total rooms sold and is representative of the average price paid per room. Like the occupancy rate of the hotel industry in Canada, ADR also dropped in 2009. However, since then it has fully recovered, and is forecasted to reach the highest point in the timeline in 2016 at 148 Canadian dollars. The average daily rate is also forecasted to continue its growth until 2018.
The largest hotel company in Canada in terms of number of hotels was the Wyndham Hotel Group in 2014. The company which owns Days Inn, Super 8, Travel Lodge and Ramada to name a few, had almost 200 more hotels than its closest competitor Choice Hotels Canada Inc. In terms of revenue, the Four Season Hotels and Resorts was the largest hotel company in Canada. Founded in 1961, the Four Season is a luxury hotel company based in Canada. It has now expanded out to the U.S., Asia, South America, Europe and the Middle East.
Although these hotels rank the highest in size, as of October 2015 the best-rated hotel in Canada was the boutique Loden Hotel in Vancouver. The travel publication Condé Nast surveyed over 128,000 Canadian travelers which rated Loden Hotel first with an average score of 96.02 percent.