Despite these positive trends in the e-commerce sector, Canadian businesses were relatively slow to shift towards e-commerce and invest in an online presence at first. This initial gap was utilized by major U.S. players who have made their mark on the Canadian internet landscape since. In 2018, Amazon was the most popular online platform in Canada, with an estimated e-commerce revenue of 3.5 billion U.S. dollars. The e-retail giant took the top spot in various product segments that year, including food and personal care, electronics, and media.
Nevertheless, there is also a visible increase in the amount of Canadians who are happy to use more sophisticated and non-traditional payment methods. In 2019, 43.2 percent of Canadian smartphone owners reported using a mobile banking app, while another 20.4 percent conducted financial transactions via the PayPal app. Overall, Canadians are demonstrating an ever-increasing willingness to embrace the world of e-commerce, are becoming more receptive to new and innovative payment methods, and are growing more confident storing data and purchasing online. Whilst progress in Canada’s e-commerce industry has been somewhat slow, market forecasts suggest that the sector is set to grow significantly over the next few years. If more Canadian retailers and consumers begin to explore and utilize the benefits of e-commerce, these forecasts could come to fruition.
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In the following 5 chapters, you will quickly find the 47 most important statistics relating to "E-commerce in Canada".