As consumers have become increasingly open to the idea of integrating smart technology into their households, smart speaker sales revenue has skyrocketed, growing from around 900 million in 2016 to nearly 12 billion in 2019. Growth in the smart speaker market is increasing at a faster rate than that of other smart home devices, which shows that people trust the technology and find it easy to adopt. As of 2019 an estimated 35 percent of U.S. households are equipped with at least one smart speaker and by 2025 forecast suggest that this penetration rate will increase to around 75 percent.
A survey on voice search was conducted among Americans and when asked how they accessed their voice assistant accidentally, one out of two respondents said it happened by pressing the wrong button. Among other common ways were saying a word close to the virtual assistant's name and talking about it without requesting it. However, some Americans are still reluctant to use smart speakers and the most common reason for that in 2019 was discomfort with the smart speaker always listening.