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Smart speakers - Statistics & Facts

Fans of science fiction will remember HAL, the seemingly sentient computer assistant that played a key role in the film 2001: A Space Odyssey. Thanks to the recent advancements in smart speaker technology and intelligent personal assistants, consumers can enjoy many of the benefits offered by science fiction robots, without the threatening personalities. Smart speaker devices such as Google Home and Amazon Echo pair with intelligent personal assistants such as Google Assistant and Alexa to carry out commands, search the web, and control other smart devices. The industry is rapidly expanding, with market revenues estimated at 15.6 billion U.S. dollars by 2020, and market revenue projections of 35.5 billion by 2025. The two most popular vendors in the smart speaker market are Amazon’s Echo/Alexa and Google Home/Google Assistant followed by smaller brands like Alibaba, Xiaomi, and Apple, whose HomePod made its debut at the beginning of 2018 and has been trying to catch up in the game.

As consumers have become increasingly open to the idea of integrating smart technology into their households, smart speaker sales revenue has skyrocketed, growing from around 900 million in 2016 to nearly 12 billion in 2019. Growth in the smart speaker market is increasing at a faster rate than that of other smart home devices, which shows that people trust the technology and find it easy to adopt. As of 2019 an estimated 35 percent of U.S. households are equipped with at least one smart speaker and by 2025 forecast suggest that this penetration rate will increase to around 75 percent.

A survey on voice search was conducted among Americans and when asked how they accessed their voice assistant accidentally, one out of two respondents said it happened by pressing the wrong button. Among other common ways were saying a word close to the virtual assistant's name and talking about it without requesting it. However, some Americans are still reluctant to use smart speakers and the most common reason for that in 2019 was discomfort with the smart speaker always listening.

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Smart speakers

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