Changing nature of the communications industry leads to lower revenuesBT’s quarterly revenue has generally declined since reaching a peak of 6.17 billion British pounds in the third quarter of 2016, down to 5.13 billion British Pounds in the first quarter of 2022. The monthly average revenue per user follows a similar pattern, standing at approximately 37.3 British pounds in the first quarter of the financial year 2022/2023.
When it comes to BT's lines of business, BT’s consumer segment yields the highest revenue share, with Openreach and Enterprise trailing behind, respectively. BT is not the only telecommunications provider to see a decline in average revenue figures, due to the falling prices of telecommunications services for consumers and general structural shifts within the business such as moves to cheaper mobile communications.
BT: a powerful force in the marketBT holds the highest market share of fixed broadband in the UK with a total of 33.6 percent of all fixed broadband subscribers in 2021. Since 2007, BT has managed to increase its market share by nearly seven percent. It also stands out by being the most used internet provider in the UK with a user share of 22 percent.
In terms of fixed-line call volumes, BT also leads the way with around 15.8 billion call minutes in 2021, with its closest competition at 4.5 billion minutes. Overall, however, fixed-line call volumes have decreased with the rise of messaging and call services such as WhatsApp and Facebook Messenger. This decline continued after a brief increase in 2020, possibly due to an increase in people conducting business from home during the COVID-19 pandemic.