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Ranking of the most popular DIY and home improvement retailers in Germany 2016-2019

OBI, Bauhaus and Hornbach were the most popular DIY and home improvement stores in Germany as of 2019. Almost 29 percent of the population had shopped at OBI. All three companies are successful on a national level and also have branches in other European countries. Bauhaus traces its roots back to Switzerland.

House and home

The three DIY and home improvement market leaders constantly rank at the top in various assessments among private customers and industry professionals alike. In fact, it’s a fairly typical conversation topic among the population, which store, or which brand one prefers. Most recently, OBI outstripped the two other runner ups by far in terms of customers, recording almost 20.4 million in 2019. Contributing factors include store numbers and availability, prices and variety and, of course, customer service. The German population generally enjoys home improvement and DIY activities. Most prefer to make the corresponding purchases in a shop, though a growing share also look for products online.

If you want something done

The German DIY segment in particular is experiencing growth. Interest in spending leisure time on DIY activities is increasing year-on-year, and so are revenues from selling DIY products online. These are offered both by such large chains as the ones mentioned here, as well as smaller shops which are also a growing part of the competition.

Ranking of the most popular DIY and home improvement stores (purchase in the last six months) in Germany from 2016 to 2019

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Source

Release date

November 2019

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* First included in 2017

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019/.

You can find more information on the methodology of the study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

The question was phrased by the source as follows: "At which of the following DIY/home improvement stores did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Bau-/Heimwerkermärkte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

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