In 2015, Aviva ranked third among leading life insurance companies on the European market listed by market value, with 23.7 billion U.S. dollars. It followed Prudential, evaluated at 63.7 billion U.S. dollars and Legal & General, at 24.6 billion U.S. dollars. It also held seventh place in a ranking of the most valuable insurance brands domiciled in Europe as of 2015, with a brand value of 6.2 billion U.S. dollars.
The total of gross premiums written by Aviva Plc. for the life insurance segment in the UK and Ireland increased from 4.3 billion British pounds in 2014 to 5.46 billion British pounds 2016. At the same time, the value of premiums ceded to reinsurers from that segment reached approximately 1.5 billion British pounds. It resulted in the income from fees and commissions for Aviva Plc. based in the UK and Ireland, for both life insurance and general insurance segments, reaching a value of over one billion British pounds (868 million GBP for life and 140 billion British pounds for the general segment).
The number of global employees at Aviva Plc. reached 30 thousand in 2016, and out of that number approximately 15.8 thousand were employed in the UK and in Ireland. Among the staff of Aviva Plc. globally, approximately 15.2 thousand were women and 14.3 were men, but this gender split proportion was the opposite for the group's management.