Of countries in Europe, cider is particularly popular in the United Kingdom. There the per capita consumption of cider amounted to 11.7 liters in 2015, or 20.6 pints per head. Cider is widely consumed in pubs and bars, as well as being available for purchase in off licenses and grocery stores.
Given the considerable amount spent annually on cider in the United Kingdom, the alcoholic beverage is subjected to severe taxation. As of 2012, a total tax of 68 pence sterling was applied per liter bottle or pint of cider in retail outlets all over the United Kingdom. Hence, the central government forecasted a duties income stemming from sales of beer and cider of 4.1 billion British pounds between the financial years 2021 and 2022.
The price of cider heavily varies when taxation is considered. As of 2012, the pre-tax price of a liter bottle or pint of cider in retail outlets in the United Kingdom was 1.14 British pounds. After tax, the typical retail price of a liter bottle or pint of cider was 1.82 British pounds.