Cider is enjoyed in many countries around the world, however primarily in Europe. Global sales in 2013 amounted to approximately 595 million U.S. dollars and are projected to increase dramatically to 769 million in 2016, based on the fact that global sales have steadily increased on a year-by-year basis. In 2014, five producers accounted for more than 50 percent of the global cider market share.
In the United States, the sales volume of cider rose by approximately 11.8 percent in 2014, compared to the prior year. In terms of dollar sales, the value increased from 378 million U.S. dollars in 2014 to 436.16 million U.S. dollars in 2015. As of September 2016, the majority of cider producers in the United States was located in New York State, having a total of 72. Michigan and California rounded off the leading state regarding the number of cider producers.
In 2015, the most popular cider brand - based on sales in retail stores - was Angry Orchard, significantly outselling the competition with 252.8 million U.S. dollars of sales, which is equal to 7.3 million sold cases of cider. Angry Orchard, which is owned by the Boston Beer Company, sold more cider in 2015 than the other 19 most popular U.S. cider brands combined. Based on dollar sales, Angry Orchard's market share amounted to 58 percent in the U.S. in 2015.