Off-trade cider sales distribution by type 2022 UK

As of 2022, mainstream cider brands accounted for 44.9 percent of off-trade sales in the United Kingdom (UK). It was followed by premium cider brands at 22 percent. Value white cider brands, such as Frosty Jacks, ranked last with four percent of off-trade sales that year.

Distribution of off-trade cider sales volume in the United Kingdom (UK) in 2022, by type

Characteristic	Share of sales
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Release date

April 2023

More information

Region

United Kingdom

Survey time period

2022

Supplementary notes

The source provides the following information:
"CRAFTED – Broadly single glass bottle brands from independent producers such as Westons. Often with strong heritage and provenance cues.
PREMIUM – Mostly glass bottle-led brands such as Kopparberg and Bulmers. This sector is increasingly dominated by fruit cider.
MAINSTREAM – Mainly can-led brands such as Strongbow and Thatchers Gold.
VALUE AMBER – Largely PET bottle-led, amber cider such as Crumpton Oaks.
VALUE WHITE – Again largely PET bottle-led white cider brands such as Frosty Jacks."

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