The Mavericks play their home games at the American Airlines Center in Dallas. During the 2021/22 NBA season, the average regular season home attendance for a Mavericks game was 19,739 per game, and total attendance for that season amounted to 809,315. The Mavericks generated around 364 million U.S. dollars in revenue during the 2021/22 season, and the team’s operating income for that year amounted to 143 million U.S. dollars. The team is the eighth most valuable NBA franchise as of 2022.
Led by Germany’s Dirk Nowitzki, the Mavericks’ only NBA title was won at the 2011 NBA finals against the San Antonio Spurs. The team has a strong presence on social media, with a combined total of around 6.3 million fans and followers on Facebook and Twitter.