The Knicks are the most valuable franchise of the NBA, valued at 3.6 billion U.S. dollars in 2018. This total is significantly higher than the average league-wide franchise value of 1.65 billion U.S. dollars. In the 2016/17 season, the Knicks generated 426 million U.S. dollars in revenues, the most of all teams in the NBA. Although the New York Knicks had the most expensive tickets in the NBA, just over 30 percent of its total revenue was generated by ticket sales.
The New York Knicks regular season games had an average home attendance of 19,331 fans in the 2017/18 season – a total attendance of more than 790 thousand. Knicks fans also show their support online; the team is amongst the most followed NBA teams on social media, both on Facebook and on Twitter.