The Boston Celtics is a National Basketball Association (NBA) franchise based in Boston, Massachusetts. Founded in 1946, the team has the most titles of any NBA franchise, accounting for almost a quarter of all NBA championships since the league’s founding. After struggling through the 90s, the Celtics won a championship in 2008, during the new “Big 3” era with Kevin Garnett, Paul Pierce and Ray Allen. The team also holds an NBA record total of 10 Most Valuable Player Awards, given to four Celtics: Bob Cousy, Bill Russell, Dave Cowens and Larry Bird.
The Boston Celtics was valued at 2.1 billion U.S. dollar in 2016, a 25 percent increase from the previous season, making it the fourth most valuable NBA franchise that year, behind the New York Knicks, the Los Angeles Lakers and the Chicago Bulls. The rising trend of the team’s franchise value is reflected in its growing revenue over the past few years. In the 2014/15 season, the Celtics’ revenue amounted to over 180 million U.S. dollars.
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