The Boston Celtics was valued at 2.1 billion U.S. dollar in 2016, a 25 percent increase from the previous season, making it the fourth most valuable NBA franchise that year, behind the New York Knicks, the Los Angeles Lakers and the Chicago Bulls. The rising trend of the team’s franchise value is reflected in its growing revenue over the past few years. In the 2014/15 season, the Celtics’ revenue amounted to over 180 million U.S. dollars.
In the 2015/16 season, the Boston Celtics’ average ticket price stood at around 65 U.S. dollars, half the value of the highest ticket price in the league. The Celtics’ total regular season home attendance amounted to almost 750 thousand during that season. As of mid 2016, the Boston Celtics are amongst the top 5 U.S. sports teams with the most Facebook fans. Added together with the number of their Twitter followers, the Boston Celtics had a fan base of more than 10 million on social media.