The Boston Celtics was valued at 2.5 billion U.S. dollar in 2018, an increase of more than ten percent compared to the previous season, making it the fifth most valuable NBA franchise in 2018, behind the New York Knicks, the Los Angeles Lakers, the Golden State Warriors and the Chicago Bulls. The rising trend of the team’s franchise value is reflected in its growing revenue over the past few years. In the 2016/17 season, the Celtics’ revenue amounted to over 250 million U.S. dollars.
In the 2015/16 season, the Boston Celtics’ average ticket price stood at around 65 U.S. dollars, half the value of the highest ticket price in the league. The Celtics’ total regular season home attendance amounted to almost 745 thousand in the 2017/18 season. As of early 2018, the Boston Celtics are amongst the top 5 U.S. sports teams with the most Facebook fans. Added together with the number of their Twitter followers, the Boston Celtics had a fan base of more than 12 million on social media.