The Chicago Bulls more than tripled their franchise value from 2014 to 2020, and were valued at 3.2 billion U.S. dollars in 2020, making the team the fourth most valuable franchise in the league. In the 2018/19 season, the Bulls were also amongst the highest grossing teams in the NBA with 301 million U.S. dollars in revenues.
In the 2019/20 season, the Chicago Bulls had the second NBA’s highest total regular season home attendance. The team’s support by fans online was equally strong, as it was amongst the most followed NBA teams on social media, both on Facebook and on Twitter.
