The Chicago Bulls more than doubled their franchise value from 2014 to 2018, and were valued at 2.6 billion U.S. dollars in 2018, making the team the fourth most valuable franchise in the league. In the 2014/15 season, the Bulls were also amongst the highest grossing teams in the NBA with 281 million U.S. dollars in revenues.
In spite of its high average ticket price, which stood at more than 80 U.S. dollars in the 2015/16 season, the Chicago Bulls had the NBA’s highest total regular season home attendance. The team’s support by fans online was equally strong, as it was amongst the most followed NBA teams on social media, both on Facebook and on Twitter.
