Primark is a leading retailer specializing in the sale of clothing, accessories and footwear. The company was started in Dublin, Ireland in 1969 by the Weston family. After its success as Penneys, it expanded into other countries. The retailer now has 360 stores located worldwide, including the UK, the Republic of Ireland, Portugal, Spain, Germany, the Netherlands, Belgium, Austria, France, Italy and the United States. Operating in the low-cost end of the market, the company is popular with shoppers seeking the latest fashion items at modest prices.
As Primark’s net worth has increased so too has its share of the UK apparel market. In 2007, the retailer had a market share of around 4.1 percent and this figure is estimated to have risen to seven percent by 2018. As a result, the fashion brand has almost equaled the share of the market held by Marks & Spencer, the country’s top clothing retailer, whose market share has fallen by around two percent over the last ten years. Primark’s share of the value clothing market is much higher, ranking just behind Asda, with a market share of 13.5 percent.
Among the clothing products offered by Primark, women's wear is the most popular category, with 11.5 million consumers in 2018. In comparison, men’s wear and children’s clothes were purchased by a respective 10.9 and 6.3 people that year.
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In the following 4 chapters, you will quickly find the 21 most important statistics relating to "Primark".