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Brand value of the leading 10 apparel brands worldwide 2018

Brand value of the leading 10 apparel brands worldwide in 2018 (in million U.S. dollars)

Brand value of the leading 10 apparel brands worldwide 2018 The statistic shows the brand value of the leading apparel brands worldwide as of 2018. Zara was the second most valuable clothing brand worldwide with a brand value of about 26.86 billion U.S. dollars in 2018.
Apparel Industry

Despite the current global economic downturn, the global apparel industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. The apparel industry is of great importance to the economy in terms of trade, employment, investment and revenue all over the world. This particular industry has short product life cycles, vast product differentiation and is characterized by great pace of demand change coupled with rather long and inflexible supply processes.

Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers need to continue producing new styles of apparel.

Apparel remains largely a discretionary purchase compared to other consumer goods, making it more prone to economic shocks. The global apparel market has been shaped in recent times by three contrasting regional movements - robust growth in emerging markets, fragile recovery in the United States, and a sharp slowdown in Western Europe.
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Brand value of the leading 10 apparel brands worldwide in 2018 (in million U.S. dollars)

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The statistic shows the brand value of the leading apparel brands worldwide as of 2018. Zara was the second most valuable clothing brand worldwide with a brand value of about 26.86 billion U.S. dollars in 2018.
Apparel Industry

Despite the current global economic downturn, the global apparel industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. The apparel industry is of great importance to the economy in terms of trade, employment, investment and revenue all over the world. This particular industry has short product life cycles, vast product differentiation and is characterized by great pace of demand change coupled with rather long and inflexible supply processes.

Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers need to continue producing new styles of apparel.

Apparel remains largely a discretionary purchase compared to other consumer goods, making it more prone to economic shocks. The global apparel market has been shaped in recent times by three contrasting regional movements - robust growth in emerging markets, fragile recovery in the United States, and a sharp slowdown in Western Europe.
Show more
Release date
May 2018
Region
Worldwide
Survey time period
2018
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