To measure the performance of the hotel industry the average daily rate (ADR), the revenue per available room (RevPAR), and the occupancy rate of a hotel is used. The three benchmarks are analyzed together to get to an exact performance indicator. This means that even though as of February 2017, the highest occupancy rate in the world was seen in the Asia Pacific region at 68.7 percent. In the same month, both the highest ADR and the highest RevPAR were seen in the Middle East and Africa.
The most expensive hotel room in the Gulf Cooperation Council measured by the RevPAR was Kuwait with 126 U.S. dollars, under this benchmark, Bahrain was with 86 U.S. dollars, the cheapest place for hotel rooms in this region. According to forecasts, by 2022 the average RevPAR for the entire gulf region will be around 109 U.S. dollars. According to recent data, was the number of available hotel rooms in the kingdom of Saudi Arabia almost 480,000, more than any other country in the Gulf Cooperation Council region. The main reason for this is that Saudi Arabia welcomes annually a million hajj und umrah pilgrims to Makkah and Madina. The United Arab Emirates, who have established themselves as a major tourist spot in the Middle East have comparably only a 137,000 hotel room capacity in the same time period.
The majority of the luxury hotel supply in the Gulf Cooperation Council can be found in the United Arab Emirates, which has tried to attract a more upmarket tourism experience.
