Canada is a major player in the international trade of frozen food. For example, in 2017, Canada exported around 1.05 million metric tons of frozen potatoes, with the United States being their main export partner for frozen French fries. When it comes to the domestic market, quarterly retail sales of frozen food in Canada have steadily increased over the past few years, with sales peaking at 2.14 billion Canadian dollars in the third quarter of 2018.
Nevertheless, not every segment of the frozen food market has witnessed such growth in Canada. For example, retail sales of frozen desserts were forecast to reach 58 million Canadian dollars in 2021, a decrease of almost 14 million Canadian dollars since 2011. While frozen desserts are predicted to witness declining sales, the reverse is the case within the frozen bakery products segment. Retail sales of frozen bakery products amounted to 210.7 US dollars in 2017 and are forecast to reach 245.4 million US dollars in 2022.
The average annual expenditure on frozen prepared foods amounted to 119 Canadian dollars per household in Canada in 2017. According to a 2019 survey, some 35.42 percent of Canadians stated that they cooked frozen food a few times a week. It was also reported that Canadians are fond of cooking frozen pizza at home in Canada. For Canadian consumers, the main factor considered when purchasing frozen food is price. The majority of Canadians were reported to typically purchase name brand frozen foods over frozen foods from store brands.