Once especially known for the beloved TV dinner, the frozen food sector has changed tremendously in the last decade: taste and quality have largely improved; better-for-you options have been introduced to the market in order to meet consumer needs; and shopper traffic in the frozen food aisle has been on the increase. But nevertheless, freezer-aisle items are struggling under not-satisfying growth rates.
Frozen food sales came to about 53 billion U.S. dollars in 2016, up from 50.38 billion U.S. dollars in 2013. Within the category, ice cream/sherbet was the best-selling item with more than 1.45 billion U.S. dollars. Frozen novelties and frozen pizza rounded off the leading three frozen food categories. Categories which reported a notable growth of more than 3 percent were ice cream/sherbet and frozen novelties.
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