U.S. Frozen Foods Market - Statistics & Facts

Once especially known for the beloved TV dinner, the frozen food sector has changed tremendously in the last decade: taste and quality have largely improved; better-for-you options have been introduced to the market in order to meet consumer needs; and shopper traffic in the frozen food aisle has been on the increase. But nevertheless, freezer-aisle items are struggling under not-satisfying growth rates.

Frozen food sales came to about 53 billion U.S. dollars in 2016, up from 50.38 billion U.S. dollars in 2013. Within the category, ice cream was the best-selling item with about 1.45 billion U.S. dollars in sales. Frozen novelties and frozen pizza rounded off the leading three frozen food categories. Categories which reported a notable growth of more than 3 percent were ice cream/sherbet and frozen novelties.

The most significant player in the frozen food segment is Nestlé USA, who manufactures products for almost every single category. Sales of Nestlé USA in the frozen pizza segment, for example, amounted to 411.71 million U.S. dollars in 2016. In addition, retailers’ frozen aisles are carrying brands like DiGiorno (pizza), Stouffer’s (frozen dinner), or Nestlé Drumstick (frozen novelties).

The average expenditure on frozen prepared foods amounted to 130 U.S. dollars per consumer unit in the United States in 2016. A 2017 survey found that among all food categories, frozen food is one of the least likely to be thrown away by consumers because it spoiled.



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Frozen foods market in the U.S. - Important statistics

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