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U.S. Frozen Foods Market - Statistics & Facts

Once especially known for the beloved TV dinner, the frozen food sector has changed tremendously in the last decade: taste and quality have largely improved; better-for-you options have been introduced to the market in order to meet consumer needs; and shopper traffic in the frozen food aisle has been on the increase. But nevertheless, freezer-aisle items are strugglingwith less than satisfying growth rates.

Ice cream was the best-selling frozen food item in the United States, with about 1.42 billion U.S. dollars in sales in 2019. Frozen novelties and frozen pizza rounded off the leading three frozen food categories.

The most significant player in the frozen food segment is Nestlé USA, who manufactures products for almost every single category. Sales of Nestlé USA in the frozen pizza segment, for example, amounted to 411.71 million U.S. dollars in 2016. In addition, retailers’ frozen aisles are carrying brands like DiGiorno (pizza), Stouffer’s (frozen dinner), or Nestlé Drumstick (frozen novelties).

Average consumer spending on frozen foods in the United States reached 11.48 U.S. dollars per consumer unit for seafood, and 7.16 dollars for frozen pizza in 2019. A 2017 survey found that among all food categories, frozen food is one of the least likely to be thrown away by consumers because it spoiled.



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Frozen foods market in the U.S.

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