U.S. Frozen Foods Market - Statistics & Facts

Once especially known for the beloved TV dinner, the frozen food sector has changed tremendously in the last decade: taste and quality have largely improved; better-for-you options have been introduced to the market in order to meet consumer needs; and shopper traffic in the frozen food aisle has been on the increase. But nevertheless, freezer-aisle items are struggling under not-satisfying growth rates.

Frozen food sales came to about 53 billion U.S. dollars in 2016, up from 50.38 billion U.S. dollars in 2013. Within the category, ice cream/sherbet was the best-selling item with more than 1.45 billion U.S. dollars. Frozen novelties and frozen pizza rounded off the leading three frozen food categories. Categories which reported a notable growth of more than 3 percent were ice cream/sherbet and frozen novelties.

The most significant player in the frozen food segment is Nestlé USA, who manufactures products for almost every single category. Sales of Nestlé USA in the frozen pizza segment, for example, amounted to 411.71 million U.S. dollars in 2016. In addition, retailers’ frozen aisles are carrying brands like DiGiorno (pizza), Stouffer’s (frozen dinner), or Nestlé Drumstick (frozen novelties).

A recent survey on consumer insights revealed that 15 percent of U.S. consumers rated the factor "frozen" as very important to them when purchasing foods and beverages in 2014. The average expenditure on frozen prepared foods amounted to 131.57 U.S. dollars per consumer unit in the United States in 2015.

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Frozen foods market in the U.S. - Important statistics

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