Once especially known for the beloved TV dinner, the frozen food sector has changed tremendously in the last decade: taste and quality have largely improved; better-for-you options have been introduced to the market in order to meet consumer needs; and shopper traffic in the frozen food aisle has been on the increase.
Top frozen categories
Frozen novelties were the best-selling frozen food items in the United States, with about 1.6 billion U.S. dollars in sales in 2022. Ice creams and frozen pizza rounded off the leading three frozen food categories.
The most significant player in the frozen food segment is Nestlé USA, which manufactures products for almost every single category. Sales of Nestlé USA in the frozen pizza segment, for example, amounted to 2.3 billion U.S. dollars in 2021. In addition, retailers’ frozen aisles are carrying brands like DiGiorno (pizza), Stouffer’s (frozen dinner), or Nestlé Drumstick (frozen novelties).
Average consumer spending on frozen meals in the United States was at its lowest in 2021, with consumers spending only about 46.5 U.S. dollars annually. This is compared to over 70 U.S. dollars in 2007 and 2008. Contrastingly, the spending on frozen fruit shot up in 2021, growing almost 20 percent from the previous year. Total sales of pizzas in the U.S. also increased in 2021. Regarding these popular pies, Di Giorno frozen pizzas appear to hold a special place in Americans' hearts - and stomachs, with over 265 million U.S. dollars of sales in 2020.
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Research Expert covering global food topics with a focus on the French, Spanish, and LATAM markets