Germany was the most important frozen food market in Europe in 2020, with an estimated market share of 19 percent and a market value of 13.8 billion U.S. dollars, followed by the United Kingdom (17 percent market share, 12.3 billion U.S. dollars value) and France (13 percent, 9.4 billion U.S. dollars).
In 2020, over 3.66 million tons of frozen food items were sold in Europe’s leading food market, Germany. The majority of the revenue here came from food retail. In 2020, revenue in this market amounted to roughly 9.4 billion euros. The most popular products were frozen fish (approximately 1.23 billion euros), pizza (1.2 billion euros), and meat (820 million). The average household in Germany consumed almost 90 kilograms of deep-frozen food in 2020. Between 2009 and 2020, the per capita consumption of frozen food increased from 39.3 kilograms per year to 44.8 kilograms, a sign that frozen food is indeed becoming more and more popular.
In the Netherlands, the best-selling frozen food products in 2019 were snacks (17.1 percent of the total turnover), pizza (16.9 percent), and multipacks/bigpacks (12.5 percent). Expenditure on frozen food products was especially high among well-to-do households with children, who on average spent 195 euros per year on frozen food. On the other end of the spectrum, singles spent considerably less on frozen food products, between 97 and 102 euros annually.