Frozen desserts industry in the U.S. - statistics & facts

During the pandemic consumers in the United States have increased their frozen dessert consumption significantly, with sales shooting up in all categories. The popularity of ice cream and other frozen desserts had been waning before the outbreak of COVID-19. This is likely because many frozen desserts contain a significant amount of fat and sugar. A large share of consumers are trying to reduce their intake of ingredients that are perceived to be affecting health negatively, such as sugar. Cooling food reduces our ability to taste it when it is consumed. This makes higher amounts of sweeteners a requirement in frozen desserts so that they can still taste sweet, thus, making them a no go for some health-conscious consumers.

Frozen dessert brands

The biggest winners of increased frozen dessert consumption are private label ice cream brands and Ben & Jerry’s. Private label ice cream generated a total annual sales value of 1.3 billion U.S. dollars. Ben & Jerry’s achieved sales of 863 million U.S. dollars. Unit sales of ice cream brands reflect these facts. However, place three and four in the sales rankings show that Blue Bell, while selling fewer units, generated a higher sales value than Häagen-Dazs on the U.S. market. When it comes to frozen novelty brands, private label again takes the lead, followed by Nestlé Drumstick with sales of 67.5 million U.S. dollars.

Consumption and consumer preferences

The overwhelming majority of U.S. citizens eat ice cream and sherbet (also known as sorbet). In total, 291 million individuals are estimated to eat these frozen desserts. The most popular type of dessert among these is regular ice cream followed by sherbet. However, the numbers for per-capita consumption of ice-cream show a steady decline since the year 2000. Sherbet consumption in the U.S. shows a similar trend.

Interesting statistics

In the following 3 chapters, you will quickly find the 22 most important statistics relating to "Frozen desserts industry in the U.S.".

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