The biggest winners of increased frozen dessert consumption are private label ice cream brands and Ben & Jerry’s. Private label ice cream generated a total annual sales value of 1.3 billion U.S. dollars. Ben & Jerry’s achieved sales of 863 million U.S. dollars. Unit sales of ice cream brands reflect these facts. However, place three and four in the sales rankings show that Blue Bell, while selling fewer units, generated a higher sales value than Häagen-Dazs on the U.S. market. When it comes to frozen novelty brands, private label again takes the lead, followed by Nestlé Drumstick with sales of 67.5 million U.S. dollars.
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In the following 3 chapters, you will quickly find the 22 most important statistics relating to "Frozen desserts industry in the U.S.".