Industry statistics show that ice cream and frozen novelties had combined sales of 2.62 billion U.S. dollars in 2016, making it the largest frozen food category. With an annual sales growth of 7.2 percent, the category ice cream / sherbet has put a smile on both manufacturers’ and retailers’ faces. Frozen novelties also showed a positive growth trend during the time period considered. Especially private label brands outsell branded products in the ice cream aisle, holding a market share of about 21.9 percent - as shown in the brands ranking.
Overall, ice cream was estimated to be consumed by just over 285 million U.S. consumers. In 2015, the per capita consumption of frozen dairy products amounted to 23.4 pounds. A recent consumer survey revealed that some 15 percent of U.S. consumers rated the factor "frozen" as very important to them when purchasing foods and beverages.
Another fun fact: July is national ice cream month in the United States.