As a major source of protein for Canadians, processed poultry is expected to grow in sales value between 2018 and 2022, from around 730 million U.S. dollars to over 850 million U.S. dollars.
Chicken is the most popular type of meat among consumers in Canada, with each Canadian consuming over 76 pounds of chicken in 2021. The average retail price for chicken peaked in October 2021 at over 8.5 Canadian dollars per kilogram. Prices have since decreased slightly, but still remain higher than average compared to the last seven years. During the COVID-19 pandemic, Canadian shoppers had problems purchasing meat products due to the outbreak: over a third of consumers had experienced issues with chicken product availability.
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