In 1980, 50 percent of the population drank wine on a regular basis, while 20 percent had not even tasted a single drop. From those years to nowadays, numbers have turned around: more and more people drink wine occasionally to socialize, while only a few still drink this red elixir every day as a habit in France.
As for consumption per capita, the amount consumed has also decreased over the years. In 2003, the consumption of wine was 54.8 liters per person, compared to 40.2 liters in 2017, although 2012 gave some propulsion and that year wine consumption reached 46 liters. Nevertheless, the French have always used a great part of their home budget to buy wine; around 120 euros were spent annually. And most importantly, French customers prefer to invest in good quality: more than 7,000 French consumers spent between 9 and 12 euros in 2018 on a bottle of wine, while around 2,800 spent less than six euros.
When speaking about quality, two acronyms should be mentioned. SIG, which stands for Sans Indication Géografique and designates wine without a specific geographic origin, and AOP, which stands for Appellation d’Origine Protégée and covers all kinds of quality wine and with a specific origin. When it comes to price, the difference is also apparent. On average, a liter of SIG wine costs 1.7 euros, while the price of a liter of AOP wine goes up to 3.8 euros. In recent years, the amount of AOP wine bought in specialized stores has been approximately 20 liters per household.
It is also true that each French consumer might have a particular taste for a specific wine, depending on how old they are, which region they come from or how much money they earn, but it is also clear that the winner among all of them is red wine. In a survey conducted in 2015, 60 percent of respondents stated that they preferred to drink red wine rather than white wine. And what happens if we compare wine to beer in a country such as France? No surprises, wine also wins the battle: 70 percent of people coming from the region Ile-de-France preferred wine over beer, which was only chosen by 20 percent.