A taste for wineIn the 1980s, 50 percent of the population drank wine on a regular basis, the trend, however, has changed in recent years. The amount consumed per capita has decreased over the years. In 2003, a French person drank around 69.5 liters annually, whereas the consumption per capita amounted to 47 liters in 2021. While many factors can influence French consumers' preference for a specific wine, the clear winner appears to be red wine.
Regardless of consumption habits, French people tend to use a significant part of their home budget to buy wine; around 120 euros are spent annually on this special beverage, with quality being an important characteristic.
The importance of savoir-faireWhen speaking about quality, two acronyms should be mentioned. SIG, which stands for Sans Indication Géographique and designates wine without a specific geographic origin, and AOP / PDO, which stands for Appellation d’Origine Protégée (Protected Designation of Origin) and covers all kinds of quality wine with a specific origin. When it comes to price, the difference is also apparent. On average, a liter of SIG wine costs two euros, while the price of a liter of PDO wine can go up to seven euros.
And what happens if we compare wine to beer in a country such as France? As of 2022, beer wins the battle by a very small margin.