SVoD – subscription video on demand – makes up a significant portion of video streaming. This segment has seen a massive increase in the past few years. VOD services are becoming more popular among all audiences, but mainly adults below 40 years old. Moreover, they are used habitually – several times a week or even daily, and many viewers are prone to the binge-watching phenomenon. Among SVoD services, Netflix is the most expensive but at the same time the most used and highly rated by viewers. It is estimated to reach 8 million subscribers in Poland in 2020. Alongside Netflix, however, there is a well-established selection of Polish services like Ipla, Player, or VOD.pl.
Video streaming also encompasses video games. Many internet users enjoy watching game streams, but especially in the context of organized competitive gaming – eSports. The eSports market is thriving in Poland, both in terms of revenue and viewership. eSports fans are more interested in streaming than casual gamers – many of them watch streams daily, usually on Twitch.
Another sector of streaming is music. As with video, online music subscription services like Spotify and Tidal have skyrocketed in recent years. Streaming on demand is by far the most common method for users to access music online. The three leading music services accumulate 5 million users in Poland, with Spotify at the top with close to 4 million. The most popular songs can reach around 100 thousand daily Spotify plays in Poland.
Podcasts are another division of audio streaming that is becoming fashionable in Poland. Listeners are mostly adults who use smartphones or laptops to access podcasts. Listening habits are different than they are for music – a podcast can be an hour long and requires more focus than music, which is probably why most podcast listeners only partake in the activity a few times per month.
The growth of online streaming can be seen across all video and audio domains. This growth is expected to continue in the coming years. Users love the comfort and convenience, and producers from various media branches are eager to delve into the new possibilities. Thus, streaming has a secure future in multiple media industries in Poland.