Craft beer drinker's reasons to try a new craft beer in the UK in 2019

In 2019, half of the responding craft beer drinkers from the United Kingdom said that they would try out a craft beer they have not tried before if a friend was to recommend it. Of the possible scenarios in the survey this word of mouth factor was the widespread reason to try a new beer. A design that stands out and an unknown brand where other top reasons to try new beers for UK craft beer drinkers.

What makes you want to buy a beer that you haven’t before?

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Release date

March 2019


United Kingdom

Survey time period


Number of respondents

303 respondents

Age group

18 years and older

Special properties

UK craft beer drinkers.

Supplementary notes

* No exact survey date was given.

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Statistics on "Craft beer in the United Kingdom"

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