DIY and home improvement in Italy - statistics & facts

DIY crafts are activities undertaken when spending time at home to develop creativity and also to save money. While dealing with the restrictive measures following the coronavirus (COVID-19) pandemic, many people have found a pleasant way to overcome the isolation in DIY. According to a recent survey, gardening and home maintenance are the most popular activities Italians pursue when spending time at home. Bricolage and house decoration are other common DIY crafts people dedicated their spare time to. Specifically, over 30 percent of Italian respondents declared to carry out gardening work in their free time. Indeed, it is quite common to have outsdoor spaces such as a garden or a balcony in Italy.

Italians prefer to purchase bricolage, DIY, and gardening products in specialized stores close to their homes, as well as in specialized stores in shopping malls. However, the current health measures and the need to avoid crowded spaces seem to have influeced the purchasing habits of Italian consumers. Despite a very large share of respondents not planning to change the places where to do their DIY shopping, some stated that they intended shop more online. The results of surveys on DIY and gardening spending intentions show that for the majority of people, this expenditure would probably be the same as last year.

In the past years, the number of DIY and gardening stores in Italy increased, especially since 2015. Most of them are located in the northern regions, such as Lombardy, Veneto, and Emilia-Romagna. Lombardy, for instance, counts 174 garden, DIY, and agro-garden stores. The Italian retailer Brico io has the largest number of stores in the country. As of June 2020, Brico io had 107 stores nationwide. Also, it ranks fifth in terms of total retail surface, with 171 thousand square meters. However, Leroy Merlin, the French retailer operating worldwide, heads the ranking of the leading DIY and gardening stores with the largest cumulative retail surface. This retailer counted approximately 416 thousand square meters of total retail surface.

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DIY and home improvement in Italy

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