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Preferred distribution channels for gardening purchases in Italy 2020

According to a survey conducted in Italy in 2020, Italians preferred to purchase gardening items in specialized stores close to their homes. In particular, some 33 percent of respondents indicated this distribution channel as the main place where they normally purchase such products. In addition, 25 percent of interviewees declared to choose specialized stores within shopping malls. Eventually, websites of specialized chains held the lowest share, chosen by 13.5 percent of respondents.

Preferred distribution channels for gardening purchases in Italy in 2020

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Source

In cooperation with
GS1 Italy
Release date

July 2020

Region

Italy

Survey time period

June 3-10, 2020

Number of respondents

1,000 respondents

Age group

18-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were possible.

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Statistics on "Gardening in Italy"

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