Since 2017, average spending on seafood products has increased among Italian households. Unsurprisingly, 85 percent of individuals stated in a survey they bought fish at least once a month and roughly one in two respondents used to buy fish about once a week. Moreover, fish consumption tends to peak over the month of December, with fish often being on the Christmas dinner menu. Looking at domestic consumption, mussels and seabreams are the most popular. Italian people consume frozen fish, as well. Ready-to-cook fish registered increasing sales revenue and average prices in 2019, if compared to the previous year.
As shown by survey data, Italian consumers are well aware that overfishing can put marine life at risk and would mostly support a stricter ban on catching endangered fish species. Additionally, retail consumers considered freshness and safety of the fish purchased the most important factors when making shopping decisions.