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Dropshipping in France - statistics & facts

While the term "dropshipping" has been commonly used in the United States for several years now, its democratization in France and throughout Europe is taking place slowly. Defined as a technique for selling products online without having them in stock, the supplier takes care of their shipment. With dropshipping, a large investment is not necessary to start a personal e-commerce store, as the webpage merely serves as a display platform or a product catalogue. With rising numbers in e-commerce revenue, and an outsourcing of the workforce through online marketplaces, some suppliers such as Amazon Marketplace or Shopify have made it easy for businesses and private individuals to set up their own online shop.

Setting up a dropshipping business

With between 100 and 500 euros invested in creation, the success of an e-commerce without stock depends primarily on the chosen sector. Jewelry and accessories, were the most sold goods for which business owners, who valued their activity as a complementary source of income, earned bewteen 100 and 500 euros a month.
For many people, dropshipping is a way to make more money but also to protect themselves from the social obligations of the profession. E-commerce involves building a website, negotiating with suppliers, which are crucial tasks for dropshipping business owners, as only 28 percent of current dropshippers had their own stock to complete their catalogue. To avoid high costs, some online service providers can help facilitate the setting up as well as the management of the business.

Dropshipping websites and SEO

More than half of business owners outsourcing their sales through marketplaces were satisfied with the services. Services like the AliExpress seller app were downloaded more than two thousand times in November 2020. Other suppliers such as Dropizi or Oberlo are French companies with expertise in the dropshipping business, offering courses and a platform for successful e-commerce business creation.
Visibility is important to attract as many visitors as possible to a dropshipping site. Being listed on the first page of search results in a given sector is therefore essential. Nowadays, as mobile shopping activities are on the rise, an adaptation of the content size to mobile screens was rated of the utmost importance in terms of Mobile First Indexing attributes for a good SERP (Search Engine Result Page) ranking. Some common SEO mistakes most cited by experts are HTTPS errors compromising the security of a website, as well as missing hreflang links which have a negative impact on the internationalisation of a brand online.


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