SEO techniques: crawlability errors in France

The crawlability of a website is essential since it is the only way for search engines to index content. If it isn't crawlable for some reason, it won't get indexed or ranked in search engine results. However, e-commerce sites have some peculiarities, they must be able to prevent search engines from crawling some of their parts. Some issues that can prevent the crawlability were permanent redirections observed on about 85 percent of websites. Singles pages had the most issues with temporary redirections, for French e-commerce sites. Other errors that might compromise the SEO performance of an e-commerce website were sitemap errors or internal link errors.

Most common crawlability errors in SEO techniques for e-commerce websites in France in 2018

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Release date

December 2018

More information

Region

France

Survey time period

2018

Number of respondents

1,300 respondents

Special properties

1,300 online shops and more than 5 million pages

Supplementary notes

The source has analyzed a total of 80 recurring SEO issues on 1,300 online shops, and more than five million pages in total, using the SEMrush Audit tool.

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