Online food delivery and hyperlocal servicesWhat started as an offline market grew into almost a purely digital space via platforms and apps. Online food delivery started roughly in 2014 with the startup boom in general, and although companies within this segment first limited themselves locally, they soon expanded thanks to significant funding. Often, restaurant searches, grocery shopping, or courier services were included in these services. The delivery market grew to contribute significantly to the service sector across India.
By 2021, two major home-grown competitors emerged to dominate the online delivery market in India - Zomato from Gurugram and Bengaluru-based Swiggy, both successfully acquiring local players as part of their expansion. Others in the market include delivery services of international quick-service brands like KFC, Domino’s, and Burger King. Deliveroo and GrubHub are other platforms that have entered the Indian market in recent years.