India produces the third largest volume of coffee in Asia after Vietnam and Indonesia, while Brazil dominates production and exports globally.
India stands fourth in export volumes worldwide and second in Asia after Vietnam with over 470,000 60-kilo sacks as of December 2017. Almost three-quarters of the country’s coffee is exported and is higher on the list of commodities than tea, accounting for about 57 billion rupees in exports for fiscal year 2017.
The coffee which remains is consumed primarily by South Indians who are known to have concocted what is called ‘Kaapi’- the regional phonetic interpretation of ‘coffee’. It is a blend of frothed and boiled milk with the decoction of finely brewed coffee powder in a traditional Indian filter made of out of two cylindrical metal cups. Outside the country, the Indian filter coffee is referred to as drip brew coffee.
Filter coffee became popular when Indian Coffee House – a café of the 1940s, run by the Coffee Board of India served it on their menu, thus becoming the drink of many Indians. There are about 400 chains of the Indian Coffee House across the country, following the first one in Jabalpur. The dawn of the 21st century saw establishments like Café Coffee Day, Barista, Costa Coffee, Starbucks among other major players of the coffeehouse market. Additionally, independent and regional outlets continue to emerge mainly in urban centers resulting in a highly fragmented coffee retail market.