Around 38 percent of the respondents in India emphasized innovative phone features as the most important criteria while deciding to purchase a new smartphone, as of April 2020. This was followed by specifications, with 34 percent importance. The leading factors varied among the different age groups. For the 25 to 44 years age group, innovative features was the leading criteria, while for the 18 to 24 years age group, specifications was the leading criteria.
Leading factors when deciding to buy a new smartphone in India in 2020
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91mobiles.com. (July 9, 2020). Leading factors when deciding to buy a new smartphone in India in 2020 [Graph]. In Statista. Retrieved January 26, 2021, from https://www.statista.com/statistics/262767/most-important-criteria-when-deciding-to-buy-a-mobile-phone-in-india/
91mobiles.com. "Leading factors when deciding to buy a new smartphone in India in 2020." Chart. July 9, 2020. Statista. Accessed January 26, 2021. https://www.statista.com/statistics/262767/most-important-criteria-when-deciding-to-buy-a-mobile-phone-in-india/
91mobiles.com. (2020). Leading factors when deciding to buy a new smartphone in India in 2020. Statista. Statista Inc.. Accessed: January 26, 2021. https://www.statista.com/statistics/262767/most-important-criteria-when-deciding-to-buy-a-mobile-phone-in-india/
91mobiles.com. "Leading Factors When Deciding to Buy a New Smartphone in India in 2020." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/262767/most-important-criteria-when-deciding-to-buy-a-mobile-phone-in-india/
91mobiles.com, Leading factors when deciding to buy a new smartphone in India in 2020 Statista, https://www.statista.com/statistics/262767/most-important-criteria-when-deciding-to-buy-a-mobile-phone-in-india/ (last visited January 26, 2021)