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Important selection criteria for buying new smartphones in India 2020

Published by Vaibhav Asher, Oct 16, 2020
Around 38 percent of the respondents in India emphasized innovative phone features as the most important criteria while deciding to purchase a new smartphone, as of April 2020. This was followed by specifications, with 34 percent importance. The leading factors varied among the different age groups. For the 25 to 44 years age group, innovative features was the leading criteria, while for the 18 to 24 years age group, specifications was the leading criteria.

Leading factors when deciding to buy a new smartphone in India in 2020

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Release date

July 2020

Region

India

Survey time period

as of April 2020

Number of respondents

15,000+

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

Exact date of survey was not specified by the source.

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