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Most popular mobile messenger apps based in Asia 2019

As of September 2019, WeChat had about 1.15 billion monthly active users, ranking first among the most popular Asia-based mobile messengers. This was followed by runner-up LINE with 164 million monthly active users in the key markets Japan, Taiwan, Thailand and Indonesia. WeChat (China), LINE (Japan), Hike (India) and KakaoTalk (South Korea) are market leaders in their country of origin.

Mobile messengers in Asia Pacific

Besides text and voice messaging, WeChat, LINE, Hike and KakaoTalk also provide various other features such as photo and video sharing, digital payment and mobile gaming through mini apps that are integrated in the app itself while offering accounts for both private and business users. Combining all these features in one application is one of the reasons why these messenger apps have been witnessing increasing user numbers in the past years. Further factors for the popularity of messenger apps is the importance of social networks in countries such as China and the high internet usage and internet connectivity in places like South Korea.

Global players

User demand for special features, such as photo-sharing, video-sharing, voice messages or emoticons, as well as zero or low costs of messaging via an internet connection, have created a need for mobile messenger apps on the market. Globally, WhatsApp has been the market leader with 1.6 billion monthly users around the world as of October 2019, followed by Facebook Messenger and WeChat.

Most popular Asia-based mobile messenger apps as of 3rd quarter 2019, by number of monthly active users

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Sources

Release date

November 2019

Region

Worldwide

Survey time period

Q3 2019

Special properties

figures as at September 30, 2019

Supplementary notes

* Combined MAU of Weixin and WeChat.

** The figure includes key markets Japan, Taiwan, Thailand and Indonesia.

*** Figures as of July 2019.

Data taken from Q3 financial reporting of the respective companies.

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Statistics on "LINE "

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