Cycling became a popular pastime during the coronavirus (COVID-19) pandemic and its subsequent lockdowns. As sports and fitness locations across the country were closed during 2020 and then 2021, consumers found themselves faced with having to come up with their own solutions for staying fit, and cycling was a quick answer. Additionally, cycling solved commuting questions for those who may have been anxious about using public transport. In 2023, bike sales revenue jumped significantly compared to the year before, with sales generating around seven billion euros.
Among bike models, e-bikes had a 53 percent sales revenue share in 2023. Other models making up the top three were trekking bikes and city/urban bikes. E-bikes are usually considered easier to ride due to being powered by a battery and motor, though cyclists still have to use pedals. The battery is charged electrically. On average, in 2023 a bicycle in Germany cost almost 1,800 euros.
