Asus' market share of global PC shipments 2011-2020, by quarter

In the second quarter of 2020, Asus had a market share of 5.5 percent of global PC unit shipments, up from 5 percent in the previous quarter. Asus is in the second tier of PC vendors together with Apple and Acer, who each have had a market share of six to eight percent over the past few years. Combined, they have slightly less than 20 percent of the market, as the top three vendors (HP, Lenovo, and Dell) account for around two thirds of PC shipments.

Strong PC player facing changing market

Overall, PC sales have decreased in the past decade, which has led to a more consolidated market. The three top vendors have increased their share of the PC market, as the share of smaller vendors has continuously decreased. The shift in the market has caused many companies to develop strategies for adapting to the changing market with new products and services. While many PC vendors have gone into IT, cloud and software services, Asus is focusing on the gaming audience in need of high performing gaming PCs by developing niche and specialized hardware products. As the PC segment makes up about three quarters of Asus’s revenue, their strategy is to focus on the regional markets which bring in the most revenue for the company. In India, for example, Asus is the gaming laptop brand with the largest market share, at around 40 percent in the first quarter of 2019.

Asus' market share of personal computer (PC) unit shipments worldwide from 2011 to 2020, by quarter

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Sources

Release date

July 2020

Region

Worldwide

Survey time period

2011 to 2020

Special properties

Includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface), but not Chromebooks or iPads

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