10 months after Samsung
decided to pull the plug on the Galaxy Note 7 due to severe problems with faulty batteries, the company unveiled the Note 7’s official successor yesterday. The Galaxy Note 8 will share many traits with the Galaxy S8 which was launched in April, albeit with a slightly larger screen, a stylus and a dual-lens camera.
The Korean smartphone market leader has a lot riding on the Note 8, as it wants to prove that last year’s debacle
was a one-off incident and not a sign of deeper problems at the company. Any issues that might occur this year would severely diminish the trust that customers still have in Samsung.
According to a recent survey conducted by Creative Strategies
, U.S. consumers, especially current Samsung users, are unfazed by last year’s events. More than 80 percent of the respondents who currently own a Samsung phone would definitely or maybe consider buying the Galaxy Note 8. Interestingly, those who were directly affected by the Note 7 problems are most likely to buy its successor. 63 percent of Note 7 owners consider buying Samsung’s new flagship phone.