Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowLeading smartphone vendor
Samsung is the leading smartphone vendor worldwide. In early 2023, Samsung's market share of the global smartphone market was at around 22.5 percent, with Apple and Huawei being its closest competitors. In 2022 alone, the South Korean company sold almost 260 million smartphones worldwide. The Galaxy family is Samsung’s most famous line of smartphone products, with the Galaxy S line being the most prominent. The Galaxy S series is Samsung’s high-end smartphone line and is therefore in direct competition with the Apple iPhone. It has become a consumer favorite over the years, rocking shipments in dozens of millions.Strong table and smartwatch player
Samsung also holds a sizeable position in the tablet computer market with the Android-powered Samsung Galaxy Tab, ranking behind the Apple iPad. In 2023, Samsung held the leading Android tablet manufacturer position, commanding around 23 percent of the market share in the first quarter of 2023. Like the tablet market, the smartwatch market also sees Samsung as the strongest contender to Apple: in 2022, Samsung had a share of around ten percent compared to Apple’s 30 percent.A towering presence in the display and semiconductor markets
Apart from enjoying great success in the mobile market, Samsung also has a strong presence in the display, TV, and semiconductors industry. Samsung has been the world's largest television manufacturer since 2008, holding around 30 percent share of the global TV market. The South Korean giant is also the leading semiconductor vendor, having toppled Intel in 2021. The company is particularly strong in memory semiconductors, dominating the global NAND flash memory market with a share of over 30 percent.
