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Smartphone market share in Germany during Jul 2020, by model

Smartphone buyers in Germany bought more Apple iPhone SE 2020 than any other phone in July 2020, with the device claiming 11 percent of the smartphone market. The top five only featured two manufacturers, with Samsung and Apple edging out all other manufacturers.

Smart phone sales in Germany

Germany is an important market for smartphone manufacturers, with 57.7 million smartphone users as of 2019. By 2022, 64.97 million people in Germany are expected to be smart phone owners. In 2019, an estimated 23 million smartphones were sold across the country.

Sales on the rise, prices on the rise

   Not only are sales figures increasing in Germany, but the average price of each device on the rise too. In 2015 a smartphone would set customers back an average of 392 euros. By 2018, the price reached an average of 489 euros. Analysts expect the global average selling price of smartphones to continue to increase beyond 2020.

Share of leading smartphone models sold in Germany during the month of Jul 2020, by model

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In cooperation with
Counterpoint Research
Release date

November 2020



Survey time period


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Statistics on "Smartphones in Germany"

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