Android and iOS Are the Last Two Standing
Last week, WhatsApp announced in a blog post that it will stop supporting a number of mobile operating systems starting in 2017. Among those platforms scrapped by WhatsApp are Nokia’s mobile platforms, Windows Phone 7.1 and most notably BlackBerry.
WhatsApp’s plan to focus on fewer platforms is the latest of many signs pointing in the same direction: the mobile platform war is over and there are two big winners. Last year, Android and iOS devices accounted for 97.5 percent of global smartphone sales, up from just 38 percent in 2010.
As Android and iOS gobbled up market share, all other platforms have sooner or later been caught in the same vicious circle: publishers and app developers prefer platforms with large audiences and users choose platforms based on the availability of their favorite apps. Once the users jump ship, app developers soon follow and vice versa.
- User share of the Android smartphone operating system in Finland 2016, by age groupUser share of the Android smartphone operating system in Finland 2016, by age group
- User share of the Apple iOS smartphone operating system in Finland 2016, by age groupUser share of the Apple iOS smartphone operating system in Finland 2016, by age group
- Market share of Android and iOS in smartphone sales in Germany 2012-2015Market share of Android and iOS in smartphone sales in Germany 2012-2015
- Global smartphone shipments forecast 2010-2021Global smartphone shipments forecast 2010-2021
- Global smartphone sales to end users 2007-2016Global smartphone sales to end users 2007-2016
- Global smartphone sales by OS 2009-2016Global smartphone sales by OS 2009-2016
- Smartphone sales revenue worldwide 2013-2016Smartphone sales revenue worldwide 2013-2016
- Global smartphone sales value by region 2013-2016Global smartphone sales value by region 2013-2016
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