New Report

The World's Most Valuable Brands

The latest brand value estimations from Interbrand have Apple still sitting firmly at the top of the pile, with a value of over 184 billion U.S. dollars. Tech in general dominates the list, with exceptions provided by Coca-Cola - in fourth place with an estimated value of 70 billion dollars - and the two car brands Toyota and Mercedes-Benz with 50 and 58 billion, respectively.

According to the report, the biggest year on year growth was seen at Facebook. Mark Zuckerberg's company jumped in brand value by 48 percent. Other big movers were Amazon with 29 percent and Adobe with 19 percent.

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This chart shows the Estimated value of the world's most valuable brands in 2017.

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Leading brands worldwide as of October 2024, by brand value (in billion U.S. dollars)
Most valuable brands worldwide in 2026 (in billion U.S. dollars)
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Value of the ten most valued car brands in the world in 2017 (in millions of U.S. dollars)
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Most valuable brands worldwide in 2025, by industry (in billion U.S. dollars)
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Leading brands worldwide in 2025, by brand value (in billion U.S. dollars)
Ranking of the world's leading companies in 2025, by brand value (in millions of U.S. dollars)

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