Car brands: Mercedes-Benz

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Statista Dossier about Mercedes-Benz

This dossier presents graphs and tables about the Mercedes-Benz brand, which is manufactured by Daimler. The dossier shows key company figures, as well as data taken from surveys about how Mercedes-Benz vehicles are perceived by U.S. car drivers.

Table of contents

  • 1. Overview
    • Vehicle sales of European car brands in the United States 2017

    • Large luxury vehicle sales by model in the United States 2016

    • Automobile manufacturers - market share in the United States 2017

    • Luxury vehicles: United States premium vehicle market share 2016

    • Daimler - vehicle sales in the United States by segment 2017

    • Car alliance Daimler Group - North American vehicle production forecast 2010-2015

  • 2. Brand value and ad spending
    • Most valuable automotive brands worldwide by brand value 2016

    • Mercedes: brand value 2006-2016

    • Mercedes-Benz: ad spend in the U.S. 2008-2014

    • Fastest-growing ad spenders in the U.S. 2015

  • 3. Consumer behavior
    • Most reliable car brands for safety according to U.S. car owners 2015

    • People living in households that own/lease a Mercedes in the U.S. 2016

    • People whose most recently acquired vehicle is a Mercedes in the U.S. 2016

    • Affluent Americans: share who owned or leased a Mercedes-Benz in 2011-2014

  • Language: English
  • Released: February 2016
  • Source(s): Statista
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