According to a new study
by brand-valuation consulting company Brand Finance, Netflix
was the fastest growing U.S. brand between 2018 and 2019. The streaming service's brand value is estimated to have grown 105 percent to $21.2 billion. After Netflix, the next two fastest-growing brands were Taco Bell with 83.4 percent and American Express with 81.8 percent. Amazon
still has the most valuable brand of any American company by far at an estimated $182 billion.