Most valuable brands worldwide in 2017, by brand value

Most valuable brands worldwide 2017 This statistic displays a ranking of the most valuable brands in the world in 2017. IBM is the tenth most valuable brand in the world with an estimated brand value of 46.83 billion U.S. dollars. The 2014 edition of the ranking can be found here and the 2013 edition - here.
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Brand value (in billion U.S. dollars)Percentage change 2017 vs. 2016
Apple184.153
Google141.76
Microsoft7810
Coca-Cola69.73-5
Amazon64.829
Samsung56.259
Toyota50.29-6
Facebook48.1948
Mercedes-Benz47.8310
IBM46.83-11
General Electric44.213
McDonalds41.535
BMW41.520
Disney40.775
Intel39.57
Cisco31.933
Oracle27.473
Nike27.028
Luis Vuitton22.92-4
Honda22.73
SAP22.646
Pepsi20.491
H&M20.49-10
Zara18.5711
IKEA18.474
Gillette18.2-9
American Express17.79-3
Pampers16.422
UPS16.397
J.P.Morgan15.7511
Budweiser15.382
Hermès14.2111
Ford13.645
eBay13.221
Hyundai13.195
Nescafe12.661
Accenture12.474
Audi12.022
Nissan11.534
Volkswagen11.521
Philips11.522
Axa11.075
Kellogg's10.97-6
Goldman Sachs10.8616
L’Oréal10.67-2
Citi10.63
HSBC10.531
Porsche10.136
Allianz10.066
Siemens9.986
Gucci9.976
Canon9.79-12
HP9.54-8
Danone9.321
Adidas9.2217
Adobe9.0619
Hewlett Packard Enterprise8.95-19
3M8.959
Nestle8.730
Starbucks8.716
Sony8.472
Colgate8.33-1
Morgan Stanley8.2114
VISA7.821
Cartier7.55-2
Thomson Reuters7.14
Lego7.025
Santander6.78
Huawei6.6814
Kia6.686
Master Card6.3511
FedEx6.2312
Land Rover6.17
Johnson & Johnson6.044
Panasonic5.98-6
DHL5.720
Harley-Davidson5.673
Netflix5.590
PayPal5.4112
Discovery Communications5.41-9
Tiffany&Co.5.39-6
Jack Daniel's5.333
KFC5.31-7
SalesForce5.220
Heineken5.181
Burberry5.14-4
MINI5.113
Ferrari4.880
Caterpillar4.87-10
Sprite4.84-6
Shell4.825
John Deere4.78-1
Corona Extra4.786
Prada4.72-14
Dior4.59-7
Johnnie Walker4.412
Smirnoff4.291
Tesla4.010
Moët & Chandon4.01-3
Lenovo4-1
Brand value (in billion U.S. dollars)Percentage change 2017 vs. 2016
Apple184.153
Google141.76
Microsoft7810
Coca-Cola69.73-5
Amazon64.829
Samsung56.259
Toyota50.29-6
Facebook48.1948
Mercedes-Benz47.8310
IBM46.83-11
General Electric44.213
McDonalds41.535
BMW41.520
Disney40.775
Intel39.57
Cisco31.933
Oracle27.473
Nike27.028
Luis Vuitton22.92-4
Honda22.73
SAP22.646
Pepsi20.491
H&M20.49-10
Zara18.5711
IKEA18.474
Gillette18.2-9
American Express17.79-3
Pampers16.422
UPS16.397
J.P.Morgan15.7511
Budweiser15.382
Hermès14.2111
Ford13.645
eBay13.221
Hyundai13.195
Nescafe12.661
Accenture12.474
Audi12.022
Nissan11.534
Volkswagen11.521
Philips11.522
Axa11.075
Kellogg's10.97-6
Goldman Sachs10.8616
L’Oréal10.67-2
Citi10.63
HSBC10.531
Porsche10.136
Allianz10.066
Siemens9.986
Gucci9.976
Canon9.79-12
HP9.54-8
Danone9.321
Adidas9.2217
Adobe9.0619
Hewlett Packard Enterprise8.95-19
3M8.959
Nestle8.730
Starbucks8.716
Sony8.472
Colgate8.33-1
Morgan Stanley8.2114
VISA7.821
Cartier7.55-2
Thomson Reuters7.14
Lego7.025
Santander6.78
Huawei6.6814
Kia6.686
Master Card6.3511
FedEx6.2312
Land Rover6.17
Johnson & Johnson6.044
Panasonic5.98-6
DHL5.720
Harley-Davidson5.673
Netflix5.590
PayPal5.4112
Discovery Communications5.41-9
Tiffany&Co.5.39-6
Jack Daniel's5.333
KFC5.31-7
SalesForce5.220
Heineken5.181
Burberry5.14-4
MINI5.113
Ferrari4.880
Caterpillar4.87-10
Sprite4.84-6
Shell4.825
John Deere4.78-1
Corona Extra4.786
Prada4.72-14
Dior4.59-7
Johnnie Walker4.412
Smirnoff4.291
Tesla4.010
Moët & Chandon4.01-3
Lenovo4-1
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Description Source More information
This statistic displays a ranking of the most valuable brands in the world in 2017. IBM is the tenth most valuable brand in the world with an estimated brand value of 46.83 billion U.S. dollars. The 2014 edition of the ranking can be found here and the 2013 edition - here.
Show more
Release date
October 2017
Region
Worldwide
Survey time period
2017
Supplementary notes
Figures have been rounded.
Empty fields in "Percent change to previous year" = first time among the top 100 or no change from previous year.
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