Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)

Most valuable brands worldwide 2018 This statistic displays a ranking of the most valuable brands in the world in 2018. Apple is the leading most valuable brand in the world with an estimated brand value of 214.48 billion U.S. dollars. The 2014 edition of the ranking can be found here and the 2013 edition - here.
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Brand value (in billion U.S. dollars)Percentage change 2018 vs. 2017
Apple214.4816
Google155.5110
Amazon100.7656
Microsoft92.7216
Coca-Cola66.34-5
Samsung59.896
Toyota53.46
Mercendes-Benz48.62
Facebook45.17-6
McDonald's43.425
Intel43.2910
IBM42.97-8
BMW41.01-1
Disney39.87-2
Cisco34.588
General Electric32.76-26
Nike30.1211
Louis Vuitton28.1523
Oracle26.13-5
Honda23.684
SAP22.891
Pepsi20.82
Chanel*20.01-
American Express19.148
Zara17.71-5
J.P. Morgan17.5712
IKEA17.46-5
Gillette16.86-7
UPS16.853
H&M16.83-18
Pampers16.621
Hermes Paris16.3715
Budweiser15.632
Accenture14.2114
Ford143
Hyundai13.543
Nescafe13.053
eBay13.02-2
Gucci12.9430
Nissan12.216
Volkswagen12.26
Audi12.191
Philips12.15
Goldman Sachs11.778
Citi11.589
HSBC11.216
AXA11.120
L'Oréal11.14
Allianz10.828
Adidas10.7717
Adobe10.7519
Porsche10.716
Kellogg's10.63-3
HP10.439
Canon10.386
Siemens10.131
Starbucks9.6210
Danone9.532
Sony9.3210
3M9.12
Visa9.0215
Nestle8.942
Morgan Stanley8.87
Colgate8.664
Hewlett Packard Enterprise8.16-9
Netflix8.1145
Cartier7.651
Huawei7.5814
Santander7.5513
Mastercard7.5519
KIA6.934
FedEx6.8910
PayPal6.6222
Lego6.53-7
Salesforce6.4323
Panasonic6.295
Johnson & Johnson6.233
Land Rover6.222
DHL5.883
Ferrari5.7618
Discovery5.766
Caterpillar5.7318
Tiffany & Co5.645
Jack Daniels5.646
Corona Extra5.5216
KFC5.483
Heineken5.394
John Deere5.3812
Shell5.289
Mini5.253
Dior5.2214
Spotify*5.18-
Harley-Davidson5.16-9
Burberry4.99-3
Prada4.812
Sprite4.73-2
Johnnie Walker4.737
Hennessy*4.72-
Nintendo*4.7-
Subaru*4.21-
Brand value (in billion U.S. dollars)Percentage change 2018 vs. 2017
Apple214.4816
Google155.5110
Amazon100.7656
Microsoft92.7216
Coca-Cola66.34-5
Samsung59.896
Toyota53.46
Mercendes-Benz48.62
Facebook45.17-6
McDonald's43.425
Intel43.2910
IBM42.97-8
BMW41.01-1
Disney39.87-2
Cisco34.588
General Electric32.76-26
Nike30.1211
Louis Vuitton28.1523
Oracle26.13-5
Honda23.684
SAP22.891
Pepsi20.82
Chanel*20.01-
American Express19.148
Zara17.71-5
J.P. Morgan17.5712
IKEA17.46-5
Gillette16.86-7
UPS16.853
H&M16.83-18
Pampers16.621
Hermes Paris16.3715
Budweiser15.632
Accenture14.2114
Ford143
Hyundai13.543
Nescafe13.053
eBay13.02-2
Gucci12.9430
Nissan12.216
Volkswagen12.26
Audi12.191
Philips12.15
Goldman Sachs11.778
Citi11.589
HSBC11.216
AXA11.120
L'Oréal11.14
Allianz10.828
Adidas10.7717
Adobe10.7519
Porsche10.716
Kellogg's10.63-3
HP10.439
Canon10.386
Siemens10.131
Starbucks9.6210
Danone9.532
Sony9.3210
3M9.12
Visa9.0215
Nestle8.942
Morgan Stanley8.87
Colgate8.664
Hewlett Packard Enterprise8.16-9
Netflix8.1145
Cartier7.651
Huawei7.5814
Santander7.5513
Mastercard7.5519
KIA6.934
FedEx6.8910
PayPal6.6222
Lego6.53-7
Salesforce6.4323
Panasonic6.295
Johnson & Johnson6.233
Land Rover6.222
DHL5.883
Ferrari5.7618
Discovery5.766
Caterpillar5.7318
Tiffany & Co5.645
Jack Daniels5.646
Corona Extra5.5216
KFC5.483
Heineken5.394
John Deere5.3812
Shell5.289
Mini5.253
Dior5.2214
Spotify*5.18-
Harley-Davidson5.16-9
Burberry4.99-3
Prada4.812
Sprite4.73-2
Johnnie Walker4.737
Hennessy*4.72-
Nintendo*4.7-
Subaru*4.21-
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Description Source More information
This statistic displays a ranking of the most valuable brands in the world in 2018. Apple is the leading most valuable brand in the world with an estimated brand value of 214.48 billion U.S. dollars. The 2014 edition of the ranking can be found here and the 2013 edition - here.
Show more
Release date
December 2018
Region
Worldwide
Survey time period
2018
Supplementary notes
Figures have been rounded.
Empty fields in "Percent change to previous year" = first time among the top 100 or no change from previous year.
*These brands are new in the ranking list and therefore have no percentage change difference from the previous year.
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